Next Generation: The Founders Are Coming
Just when we got used to Millennials and their quirks and buying habits, the next generation is already here. The Founders generation aka Generation Z were born after 1995 and have a different identity then their Millennial predecessors. Nonprofithub.org recently posted an article by Angela Cuadros defining and explaining the new generation and how nonprofits can interact with them. Founders have been surrounded by technological advances, so they are connected to and multitask across 5 screens: ...
Want To Reach A Millennial? Send An Email
A November article by Kristin Naragon, published online at the Harvard Business Review came across by newsfeed (not, as the article might suggest to my inbox) that says not Facebook, not Snap Chat, not text messaging, but email is the best way to reach millennials. Surprised by that? Me too. But, the article goes on to give good reason why email is best used and as I read, I realized that yes, actually, I personally, as ...
How To Set Better Marketing Goals
I was just having a conversation with colleagues this morning about the importance of having goals. I, personally, work better if I have something to attain and a roadmap to get there. I ran across this article this morning that is a great guide to setting better marketing goals for your nonprofit. David Hartstein, on the Wired Impact blog, states, “If you don’t know where you’re going, there’s no way to monitor your progress or ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…