I was just having a conversation with colleagues this morning about the importance of having goals. I, personally, work better if I have something to attain and a roadmap to get there.
I ran across this article this morning that is a great guide to setting better marketing goals for your nonprofit. David Hartstein, on the Wired Impact blog, states, “If you don’t know where you’re going, there’s no way to monitor your progress or to ultimately know if you’ve arrived.” You wouldn’t set off on a cross-country trek without a road map, would you?
He walks marketers through the following process:
- Start with Organizational Goals
- Pick Out Those Goals that Matter Most
- Outline Your Current (and Planned) Marketing Tools
- Cut Goals that Don’t Tie to Marketing
- Set Specific Goals
- Achieving Your Marketing Goals
Read on to find out more how to work on your marketing goals road map.How to Set Better Marketing Goals