Why That Popup You Want So Badly Is Probably Hurting Your Search Rank
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Rarely do I encounter a web client that doesn’t want some sort of popup to capture email addresses, push an advertisement, or serve up some sort of call to action. Often, the need is genuine but how they envision implementation often risks hurting their search ranking. Here’s what you need to know in order to get past that learning hurdle. Traditional popups tend to force web visitors to interact with the popup before they can ...
10 Resolutions Every Arts Manager Should Make For Better Data Driven Decisions In 2016
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2016 is the year for ridding your institution of as much HiPPO decision making as possible. Even if you aren’t familiar with the acronym, HiPPO stands for Highest Paid Person’s Opinion, we’ve all wasted too much time during meetings and made decisions that didn’t produce the best potential return on investment due to a lack of data. Granted, in the absence of hard data, it’s natural to rely on experience but the ways we interact ...
Rub-A-Dub-Dub-Dub, Count All The Men In Your Tub
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One item often overlooked when setting up a Google Analytics account is whether or not to include the www or non-www version of the URL as the preferred domain. Preceding the domain name in a URL, www (pronounced “dub-dub-dub”) can inadvertently turn into a thorn in your side by way of inaccurate metrics if you haven’t one version or the other for your preferred domain. Fortunately, this is super easy to put in place but ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…