Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)
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Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin panel, don’t be surprised if you pop in and see a metrics big goose egg staring back at you. Activating ...
Rub-A-Dub-Dub-Dub, Count All The Men In Your Tub
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One item often overlooked when setting up a Google Analytics account is whether or not to include the www or non-www version of the URL as the preferred domain. Preceding the domain name in a URL, www (pronounced “dub-dub-dub”) can inadvertently turn into a thorn in your side by way of inaccurate metrics if you haven’t one version or the other for your preferred domain. Fortunately, this is super easy to put in place but ...
Is Your Website Ready For Google’s Big Algorithm Change?
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Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it is more likely to rank it higher in search results. Additionally, Google also plans to contain more relevant mobile content ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…