More Changes To Facebook Ad Targeting

By:

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects.

Some of these include:

  • Elimination of Partner data
  • No more Custom Audience sizes
  • New terms and conditions for Custom Audiences
  • Requirement to share the source of a Custom Audience

Here are a couple of articles that give the rundown of the changes (some of which you might already be seeing in your Ads Manager account):

Facebook is dropping key advertising tools — here’s how you adapt – The Next Web

Facebook Has Changed and Your Digital Strategy Has to Adjust – Entrepreneur

Depending on how detailed your targeting is, some of these changes might not affect your organization. However, this is likely just the first round of changes that aim to make user data safer on Facebook.

But never fear! Facebook is still one of the most powerful advertising and engagement platforms, especially for arts organization with small to medium budgets. Ultimately, this will cause us to be more careful about how we collect and use data, and to take a more targeted approach to Facebook advertising; both of which are good things!

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Don't Stop Hacking The Arts Yet...

  • Yesterday, Facebook announced several new ways for advertisers to target likely customer prospects more precisely on its mobile app, on its website, and on the partner apps where it…

  • How to Create Custom Audiences on Facebook

    Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know…

Leave a Comment

Send this to a friend