More Changes To Facebook Ad Targeting

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Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects.

Some of these include:

  • Elimination of Partner data
  • No more Custom Audience sizes
  • New terms and conditions for Custom Audiences
  • Requirement to share the source of a Custom Audience

Here are a couple of articles that give the rundown of the changes (some of which you might already be seeing in your Ads Manager account):

Facebook is dropping key advertising tools — here’s how you adapt – The Next Web

Facebook Has Changed and Your Digital Strategy Has to Adjust – Entrepreneur

Depending on how detailed your targeting is, some of these changes might not affect your organization. However, this is likely just the first round of changes that aim to make user data safer on Facebook.

But never fear! Facebook is still one of the most powerful advertising and engagement platforms, especially for arts organization with small to medium budgets. Ultimately, this will cause us to be more careful about how we collect and use data, and to take a more targeted approach to Facebook advertising; both of which are good things!

About Ceci Dadisman

Ceci is an arts marketer with over 10 years of experience successfully working with arts organizations and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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