Get Ready for Giving Tuesday
As we head into the holidays, lots of organizations, mine included, are prepping for end of year solicitations. One solicitation campaign that shouldn’t be overlooked is your Giving Tuesday campaign. Now in it’s 4th year and on December 1, 2015, Giving Tuesday is the Tuesday after Thanksgiving (as in Thanksgiving, Black Friday, Small Business Saturday, Sunday, Cyber Monday, Giving Tuesday). It is designed to kick off the last bit of charitable giving for the year …
20 Email Marketing Tips to Boost Engagement and Readership
I know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to come up with the content, the easy way out always wins: just put up details about upcoming events, and DONE. Email campaigns have been one area that I just don’t seem to plan very well (and believe me, everything …
Let Them Play FUN Board Games
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Recently what has been the perceived role of a board of directors has shifted from fundraising to governance and fiscal responsibility. I say perceived because legally governance and fiscal responsibility have always been the role assigned to boards of directors. That sort of serious sounding focus really provides a disincentive to serving on a non-profit board. Think about how much more fun serving a non-profit would be if the focus was on playing board games! …
Begin Chronicling Your Season Using A Year-In-Review Microsite
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Although it’s fairly common practice for the commercial sector, arts orgs haven’t really caught on to the Year-In-Review (YiR) microsite trend yet but they’re doing so at their own peril. In a nutshell, think of YiR microsites like an interactive infographic designed to deliver institutional stats in a timeline based layout, and even though we’re using the term microsite, they can just as easily be incorporated as a static page within your primary website but …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…