Are You Looking At My Heatmap?
If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, ...
It’s Time For Infrastructure Updates
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Over the weekend, we rolled out a bunch of updates. The majority are under the hood improvements that’s you’ll experience in the form of snappier performance but here are a few key UX items that will enhance your visitor experience. Less Is The New More After pouring over a year’s worth of metrics data since the last major design update, it was clear that consolidating the sidebars into a single location. The existing Category nav ...
Should Links Open In Same Or New Windows/Tabs?
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When it comes to whether or not links should open in the same or new windows/tabs, the answer for most arts organizations is straightforward: links should open in the same window/tab. Before diving into why this is the case and how to determine when they should open in new windows/tabs, we’re going to approach this from a contemporary web environment and take a few things for granted: It’s rare for web users to have multiple ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…