The Anatomy of a Killer Landing Page
You’re doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you’re doing better, but you’re likely still missing out. Landing pages are vastly underused in the arts. A landing page is simply the first page someone sees after clicking an online ad or an email or, heaven forbid, scans a QR code (is anyone still doing that?) Maybe you think ...
Does This JPG Make Me Look Fat? The Thinking Manager’s Shortcut To Image Optimization
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Page load speeds make the difference between making or losing online ticket sales. They also impact overall user experience to the point where an otherwise good looking website seems old and outdated. Simply put, long page load speeds are what you want to avoid at all costs and one of the biggest culprits for producing extended load times are images that are not properly optimized. So if you optimize your images, you’ll avoid that bear ...
Doing Wrong Things The Right Way
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Would you mind if I’m frank for a moment? Sometimes you have to do things in a way that you know isn’t the way they could or should be done but due to reasons above your pay grade, that’s the way it’s going to be. For example, the decision about whether or not your website’s homepage should use a rotating slider. On 6/1/2016, ArtsHacker Ceci Dadisman published an article layout out the case for why ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…