Material Design

Begin Thinking About User Experience As Your Brand

Does your organization still design print material first then use that as the basis for your online design? If so, you’re not only behind the marketing curve, you’re losing ground at record speed. Case in point, take a good hard look at Google’s Material Design language, their formal effort to begin standardizing user experience with specs that continuously evolve. Without getting into too much of the geeky details, Material Design shatters the notion that brand is first and foremost shaped by static print design material and instead, relies more on user experience … Read more

Chrome Inspect Element Device Emulator

Master Responsive Web Design With Chrome’s Device Emulator

One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desktop-only or desktop-first perspective. Instead, you need to begin with the mobile browser environment and work your out from there. Sure, that sounds great but who has a few dozen mobile devices laying around to see how your site looks and functions within all of those unique environments? Fortunately, Google’s Chrome browser comes to your rescue thanks to a remarkably versatile device … Read more

Why White Space Is Crucial To UX Design

Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that we need to put a lot of information on every page of our website so that people can see everything we offer. However, we must resist that temptation and learn to love white space in order for our websites to be as effective as possible. All good visual artists understand the importance of negative space, the empty area that draws … Read more

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