Design & Development

Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that we need to put a lot of information on every page of our website so that people can see everything we offer. However, we must resist that temptation and learn to love white space in order for our websites to be as effective as possible. All good visual artists understand the importance of negative space, the empty area that draws … Read more

I bet I spend a few hours a month just resizing photos for our website and social media accounts. Oftentimes, many managers might just use a photo that’s already been resized for something else but doesn’t quite fit the parameters that are optimized for a particular site. In can be daunting trying to figure out what size photos go where on what platform. I found this handy infographic from Spredfast on the Marketing Land website that gives you all of the optimal image sizes for various social media like Facebook, Twitter, Instagram, … Read more