Using The Serial Position Effect To Become A Better Manager

This article is the first in a series designed to help those working in the arts and culture sector apply user experience (UX) best practices to common tasks and beyond. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, these articles will show you how each practice can be applied to more than just user experience tasks. The Serial Position Effect Per lawsofux.com/serial-position-effect here’s how the Serial Position Effect is defined: Users have a propensity to best remember the first and last items in a … Read more

To Text Or Not To Text

That is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone, texting is a way to reach a large portion of our audiences. Also, our inboxes overwhelmed with work and personal emails which can make texting a better way to get a message out to a targeted audience. So, what are some of the benefits of using texting as a communications channel? More than half of people respond … Read more

Maintaining A Consistent Brand Requires Change

When things have been going poorly for an organization and they seek a fresh start, (perhaps upon emerging from a national epidemic), the impulse is often to rebrand. However, in a Marketing Week piece, Mark Ritson, argues for a revitalization rather than rebranding.  Ritson argues that even if you feel public perception is so bad there is a need to start over from square one, there is actually quite a bit of solid foundation you would be abandoning in a rebrand. Rebranding – in which we not only attempt to change the … Read more