Strategy

Creating effective communications strategies.

Cross Pollinating Ideas About Moving Into The Realm Of Digital Experiences

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There’s an excellent article in the 6/23/2020 edition of SmashingMagazine.com by Suzanne Scacca that examines the ways COVID-19 is forcing the restaurant sector to radically rethink the way they approach websites. Restaurants are notorious for having some of the worst websites. To a large degree, it’s the byproduct of having services like Yelp and OpenTable become the source for revenue generating traffic. As a result, a lousy web design with outdated info wasn’t as big of a problem as it would be for an online retailer. Then came COVID-19. Almost overnight, restaurants … Read more

To Google Grant Or Not To Google Grant

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Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here are some things to consider. Is your organization eligible? Google does have some restrictions, but most arts organizations will find … Read more