Strategy

Creating effective communications strategies.

Please Don’t Ignore Me! Rethinking How We Design For Attention

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In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most applicable to these efforts: Transient Attention This type of attention is brief, perhaps even thought of as … Read more

Cross Pollinating Ideas About Moving Into The Realm Of Digital Experiences

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There’s an excellent article in the 6/23/2020 edition of SmashingMagazine.com by Suzanne Scacca that examines the ways COVID-19 is forcing the restaurant sector to radically rethink the way they approach websites. Restaurants are notorious for having some of the worst websites. To a large degree, it’s the byproduct of having services like Yelp and OpenTable become the source for revenue generating traffic. As a result, a lousy web design with outdated info wasn’t as big of a problem as it would be for an online retailer. Then came COVID-19. Almost overnight, restaurants … Read more

To Google Grant Or Not To Google Grant

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Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here are some things to consider. Is your organization eligible? Google does have some restrictions, but most arts organizations will find … Read more