PR & Media

Expanding reach through earned media.

Piktochart Home Page

Creating Awesome Infographics

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Infographic: ˌinfōˈɡrafik/ (Noun) a visual image such as a chart or diagram used to represent information or data. So, yes, pie charts and venn diagrams are certainly in the infographic field.  But, there are snazzier ways of jazzing up an infographic.  If you’re not quite as handy at Adobe, but want some gorgeous graphics to send to the board, audience, or funder, try out Piktochart.  A few minutes on here and some beautiful things have been created.  Picktochart has a pro-version which offers access to more backgrounds, images, better downloads, etc. but … Read more

Brandfolder

An Easy Way To Maintain Your Brand Assets

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If I had a nickel for every time I was asked to send someone our logo… If you’re in arts marketing, you know what I mean.  We all deal with partner organizations, vendors, and designers who need our logo and brand assets and sometimes this can be time consuming to gather everything for them each time. I recently found out about Brandfolder.com which is a place where you can store all of your brand assets and then share them via a simple URL.  The best part about it is that they have a … Read more

Keep Track of Journalists by Using Twitter Lists

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With an over abundance of social media notifications from personal and professional circles, it is important to see through the “digital fog” and filter information. I have found Twitter lists to be very helpful particularly when keeping track of music industry journalists, critics, and editors. Your own list should help you navigate the overwhelming content in your Twitter newsfeed and help you stay focused on one particular subject area. If you’re like me, I follow others outside of my industry. Reading everyone’s tweets in my newsfeed often feels jarring – always shifting … Read more