VLOGGING: Why Video Blogging Is important
Directly communicating with an audience through the medium of video is very effective and I’ve found that as long as you give artists a nudge, they are willing to experiment. I like to encourage vlogs (video blogs) uploaded directly to Facebook and YouTube. This will add extra dimension to the artist’s brand—connecting to fans on a personal level. I’ve found many artists shy away from video cameras. It’s not that they are nervous or scared, ...
Your Images May Not Be Yours To Use
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There is so much discussion about intellectual property rights, it can make you nervous about using other people’s images. Stock photos can either be unsuitable to your needs, or expensive to license. But at least as an arts organization, you have a staff of skilled and creative people who can take excellent pictures for you and you never have to worry about usage rights, because they are your images, right? Well, not exactly. Just because ...
Bio-Writing 101
As an arts marketer, I have seen a huge variety of artist biographies. I love the ones that need no editing from me and can go straight to the printer for our programs. I cringe when I see bios that are full of spelling and grammar mistakes, missing italics or appropriate quote marks, too many words, etc. Whether you’re an artist or a professional, we all need a bio at some time in our career. ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…