Soft Sell Your Concert Tour with Brand Partnerships (Content Marketing, Part 2)
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts announce the engagements. Indeed, relevant information is disbursed, but is it effective? For example, to what degree do fans take note that an artist is performing in London when they have no intent of attending that concert since they live in New York? This past spring, pianist Caroline ...
Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)
Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking like a fashion stylist or a visual merchandiser? How would it change the perception of their public brand on platforms such as Instagram? Below I briefly explore the idea of using select fashion industry Instagram accounts as inspiration for what is possible with a classical musician’s ...
Need Videos Created On A Budget?
We all need to have video spots created at one point or another; whether it is for TV ads, social media, or just for our website. However, creating video spots when you have very little (or even no) video footage can be tricky and it quite quickly can turn into an expensive project. Last year, here at Palm Beach Opera, we had our video spots created by an AMAZING company that did an absolutely excellent ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…