Your Images May Not Be Yours To Use
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There is so much discussion about intellectual property rights, it can make you nervous about using other people’s images. Stock photos can either be unsuitable to your needs, or expensive to license. But at least as an arts organization, you have a staff of skilled and creative people who can take excellent pictures for you and you never have to worry about usage rights, because they are your images, right? Well, not exactly. Just because ...
Bio-Writing 101
As an arts marketer, I have seen a huge variety of artist biographies. I love the ones that need no editing from me and can go straight to the printer for our programs. I cringe when I see bios that are full of spelling and grammar mistakes, missing italics or appropriate quote marks, too many words, etc. Whether you’re an artist or a professional, we all need a bio at some time in our career. ...
Do More For Event Search Results In 15 Minutes Than You Accomplished With Years Of SEO
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SEO is dead, long live Structure Data! If you’re still hung up on fine tuning every possible element of SEO I have good news for you; you can stop. Google’s search algorithms are going to see past any trick and if you follow their prescribed methods for integrating micro data markup into your website’s code, you’ll accomplish far more than you ever could with old-school SEO tactics. And if you don’t have the capacity or ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…