Yes, Print Does Still Matter
Just today, new findings from a Temple University study have been released showing that paper still has power. More specifically, that our brains react to and retain content that we have consumed on paper differently than digital. Roger Dooley has published a great summary article on 7/8/2015 about the findings on his always interesting Neuromarketing Blog. A couple of the key takeaways are below but I highly recommend that you take a few moments to read ...
Need Videos Created On A Budget?
We all need to have video spots created at one point or another; whether it is for TV ads, social media, or just for our website. However, creating video spots when you have very little (or even no) video footage can be tricky and it quite quickly can turn into an expensive project. Last year, here at Palm Beach Opera, we had our video spots created by an AMAZING company that did an absolutely excellent ...
VLOGGING: Why Video Blogging Is important
Directly communicating with an audience through the medium of video is very effective and I’ve found that as long as you give artists a nudge, they are willing to experiment. I like to encourage vlogs (video blogs) uploaded directly to Facebook and YouTube. This will add extra dimension to the artist’s brand—connecting to fans on a personal level. I’ve found many artists shy away from video cameras. It’s not that they are nervous or scared, ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…