Capturing the Elusive Millennial Ticket Buyer

In at least three meetings this summer, the conversation has shifted toward millennials and their ticket-buying/donation making tendencies.  We’re a hot topic in lots of organizations, but most especially in high-culture art organizations.  Arts Marketing Directors across the nation can be seen shaking their fists and crying “Where are you millenials???” A June, 2015 article in the Sports Business Journal (no, don’t quit reading; there’s useful information to be had) details how millennials are putting traditional ...