Just today, new findings from a Temple University study have been released showing that paper still has power.  More specifically, that our brains react to and retain content that we have consumed on paper differently than digital.

Roger Dooley has published a great summary article on 7/8/2015 about the findings on his always interesting Neuromarketing Blog.

A couple of the key takeaways are below but I highly recommend that you take a few moments to read the post for the full information.

print-digital-chart

“Even where print remains an important medium, of course, an exceptionally good digital experience is necessary both to complete print-driven sales and originate sales independently.”

“There are opposing forces at work here. Marketers want to use the most effective and impactful medium, but also have to focus efforts on those media that consumers are using most. Even if we believe print ads are potentially more powerful, we have to acknowledge the massive shift to mobile devices for many daily activities.”

“In many cases a mix of media will be the best solution. Effective print ads will drive digital purchases.”

print still matters

About Ceci Dadisman

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.

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