Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)
Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking like a fashion stylist or a visual merchandiser? How would it change the perception of their public brand on platforms such as Instagram? Below I briefly explore the idea of using select fashion industry Instagram accounts as inspiration for what is possible with a classical musician’s ...
Capturing the Elusive Millennial Ticket Buyer
In at least three meetings this summer, the conversation has shifted toward millennials and their ticket-buying/donation making tendencies. We’re a hot topic in lots of organizations, but most especially in high-culture art organizations. Arts Marketing Directors across the nation can be seen shaking their fists and crying “Where are you millenials???” A June, 2015 article in the Sports Business Journal (no, don’t quit reading; there’s useful information to be had) details how millennials are putting traditional ...
Lead Generation for Single Tickets
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…