pronunciation guide

Did You Know Facebook Can Tell People How To Pronounce Your Name?

Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven’t seen it yet, the latest addition in that collection currently in testing is the name pronunciation guide. As of now, the pronunciation function seems to be limited to individual profiles and setting it up only takes a few moments. To get started, you’ll need to make sure ...

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Golden Circle Concept

Generation Why

While the “Golden Circle” probably sounds like one of your mid to high end donor categories (depending on whether or not you have platinum, diamond, and dilithium levels), it’s also a a concept by author Simon Sinek that’s all about starting with the question “why?”, noting that many companies start their marketing with “what” they’re selling (i.e, events), then decide “how” to sell them, and may never even get to the “why”. Instead, he suggests putting ...

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Track Your Offline Marketing In Google Analytics In 5 Easy Steps

One of my last slides in the Google Analytics session at the NAMP (National Arts Marketing Project) conference touched on tracking offline marketing. It was a quick mention without going into the details. But it solicited a lot of *mind-blown* responses. So I wanted to take a minute and describe in detail how to set it up. But first, let me show you a scenario in which it might be used. Let’s say you have ...