Setting Up Facebook Business Manager

Have you set up Facebook Business Manager for your organization yet?  If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Facebook Business Manager is an easy way to manage your Facebook pages, ads accounts, and the people who have access to them. So, you can allow certain members of your staff or vendors have different permissions.  For instance, you could allow certain staff members to post on your ...

Twitter Helps You Go Private With Customer Service

Around this time last year I posted about Embracing the Online Anger, and one of the topics I’ve been meaning to explore further was how to handle customer service issues on Twitter. The recent good news on that front is that Twitter itself has made it easier to transition a customer to using Direct Messages (DMs) to interact with you, rather than corresponding via a public conversation.

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Want To Reach A Millennial? Send An Email

Want To Reach A Millennial? Send An Email

A November article by Kristin Naragon, published online at the Harvard Business Review came across by newsfeed (not, as the article might suggest to my inbox) that says not Facebook, not Snap Chat, not text messaging, but email is the best way to reach millennials.  Surprised by that? Me too. But, the article goes on to give good reason why email is best used and as I read, I realized that yes, actually, I personally, as ...

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