It’s here! The 2015 Arts Industry Digital Benchmark Study
Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study. WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not ...
Instagram’s New Business Tools
From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of insights on posts ...
No One Cares About Your Website Slider
I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website. You probably do right now. Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this? DATA. (No, not this Data. I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers and arts administrators) ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…