3 Things All Your Facebook Posts Should Have
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement. “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant. I usually recommend no more than 3-4 ...
Using Data to Make Your Website Better…Stronger…FASTER
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Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts. The session was a huge hit and unlike our other GA oriented sessions over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals ...
Time Saving Google Analytics Shortcuts
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Did you know that the standard browser version Google Analytics (GA) offers a series of keyboard shortcuts? Surprise! They currently come in two types: application shortcuts and date range shortcuts. If you use GA, you know the pain of click overload in order to get where you’re going and these shortcuts will help marginalize that impact. Date Range Basics Just in case you’re new to GA, let’s do a quick overview of what the date ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…