Using Data to Make Your Website Better…Stronger…FASTER


By: Drew McManus

Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make data-driven improvements to website content and layouts.

Using Data to Make Your Website Better...Stronger...FASTER

The session was a huge hit and unlike our other GA oriented sessions over the past year (NAMPC2015 and ArtsMidwest2016), this one focused more on using out-of-the-box GA features, which made the material more readily usable for professionals just getting into GA.

Simply put, if GA seems new and a little scary, this is exactly the place you need to go in order to begin building your skillsets.

The session was divided into three primary components: Gathering Healthy Data, Turning Data Into Ingredients, and Serving Up Useful Experiences.


[threecol_one]gathering healthy data[/threecol_one] [threecol_one]turning data into ingredients[/threecol_one] [threecol_one_last]serve useful experiences[/threecol_one_last] [/box]

In addition to the presentation slides, we designed a special standalone micro site that series as a superb tutorial all on its own and just like our other presentation oriented microsites, it works wonderfully on mobile and desktop devices.

And it wouldn’t be ArtsHacker if we didn’t share our resources with reader so feel free to stop by the site (sorry, the site is no longer available), read the slides, and share with your colleagues!


iot conference microsite

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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