The Best Time To Send Email
The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and your segment of ...
Get Ready For Google Signals and Cross Device Reporting
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Throughout 2018, Google has been releasing all sorts of new and enhanced features inside Analytics and one of the most recent promises to be one of the most exciting: cross device tracking and reporting. Here’s Google’s description: Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on ...
More Changes To Facebook Ad Targeting
Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for Custom Audiences Requirement ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…