The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?”

My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and your segment of subscribers will probably prefer different send times.

That said, I believe it is good to be aware of industry data to use as a guide. If you Google “best time to sent an email” you will find many studies that often contradict each other. The folks over at Omnisend have released new data they have compiled about how emails sent at different times perform.

There are many variables to consider, but their data showed that the best time to send is:

Now, please don’t say to yourself, “Ceci said that I have to send every email at 4pm on a Wednesday.” Ultimately, your list will tell you the best time to send and you should test different send times for each segment to see what works best. A/B test different options to see which performs the best.

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, National Arts Marketing Project, Arts Midwest, OPERA America, and Chorus America in addition to many other local and regional events.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University. She currently lives in Cleveland and makes digital marketing magic at FORM, an agency that works exclusively with arts + culture and nonprofit organizations.

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