Pre-Populating Your Forms to Increase Conversions
There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We ...
If You Use MailChimp RSS Campaigns You’re Going To Want This Information
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Recently, email marketing provider MailChimp added a new option to their RSS campaigns that aims to solve a long (long) standing shortcoming in their service by way of how they handle images inside the RSS feed. In particular, Mailchimp wasn’t resizing source images so they fit inside the width of the email message template across all email clients and devices (desktop, tablet, and Smartphone). For several years, MailChimp maintained a disclaimer at their knowledgebase absolving ...
Creating An Effective Non-Responder Strategy For MailChimp
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One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. In the most extreme situations, arts managers hold onto these addresses due to a misplaced belief that the more addresses in your lists, the better; add ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…