20 Email Marketing Tips to Boost Engagement and Readership
I know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to come up with the content, the easy way out always wins: just put up details about upcoming events, and DONE. Email campaigns have been one area that I just don’t seem to plan very well (and believe me, everything ...
How I Got 20 People To Sign Up For Our Email List In Less Than 48 hours
It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website. I never took it personally because I understand that people’s inboxes are full already before they get my engaging and super interesting emails about Palm Beach Opera. However, we’ve moved to a new email marketing system (dotmailer which I LOVE) which has really powerful automation features and we needed to get ...
Using Stock Photos in Marketing: 20 Sites with Free Images
Wouldn’t it be great if you had high quality, high resolution photos to promote every single event/concert/exhibit? For those of us who live in the real world of non-profit arts management, this is often not the case. In the real world of orchestra marketing, we sometimes deal with low resolution, candid shots from guest artists or past events that we’re expected to use in our promotion. Having high resolution photos is very important for a graphic ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…