How To Find The Truth About Your Audience Demographics
We all have anecdotal information about who buys tickets to our organization’s event. “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience? Do you actually have data that shows who, demographically, is purchasing tickets or memberships? If you do, awesome! If you don’t, I’ve got a ...
What Is Peach And Should I Be On It?
Have you heard about Peach? Peach is a new social network that just launched and has been gaining major traction over the past couple of weeks. So, what is it, you ask? It is like a combination of Snapchat, Instagram, Facebook, and Slack. When you sign up, you have your own profile where you can post images, videos, gifs, and text. Like Facebook, you have “friends” and can send and accept friend requests. Like Instagram, ...
The Podcast Connection
Watching the tweets from the National Arts Marketing Project Conference—#NAMPC—this past weekend, I was struck with an overwhelming sense of deja vu. Talk of storytellers lulling audiences into a comfortable dream state, of the surprisingly intimate relationship between podcasters and listeners…it was all in the keynote by Radiolab’s Jad Abumrad. It’s also part of a session I gave at #TCG14 with Jason Snell of the Incomparable Radio Network. (Full disclosure: I’m also part of several ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…