Don’t Ignore Gen X!!!
It’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (jokingly) hard time for writing all of her millennial posts. But it’s not just she that is taking on a focus of this massive generational cohort. It’s everyone! The media, the marketers, the demographers. It really got me thinking that so many arts organizations ...
Capturing the Elusive Millennial Ticket Buyer
In at least three meetings this summer, the conversation has shifted toward millennials and their ticket-buying/donation making tendencies. We’re a hot topic in lots of organizations, but most especially in high-culture art organizations. Arts Marketing Directors across the nation can be seen shaking their fists and crying “Where are you millenials???” A June, 2015 article in the Sports Business Journal (no, don’t quit reading; there’s useful information to be had) details how millennials are putting traditional ...
Lead Generation for Single Tickets
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…