How To Find The Truth About Your Audience Demographics

We all have anecdotal information about who buys tickets to our organization’s event.  “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience?  Do you actually have data that shows who, demographically, is purchasing tickets or memberships?  If you do, awesome! If you don’t, I’ve got a couple of ways that will help you find out. Why should you find out the demographics of … Read more

Send this to a friend