How To Use IFTTT To Amp Up Your Social Media

If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes.  These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this means is that ...

Using Hashtags for Audience Engagement

On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign.  Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement.  Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization.  And they’re all FREE! Create one hashtag for your organization that you can use ...

musical for the deaf

A Backstage Pass to Making a Musical for the Deaf

My organization, the Chattanooga Symphony & Opera, has spent the last season and a good part of the summer talking about different opportunities to be more inclusive.  Our state arts council has placed a high importance on this and is being a driver of some innovative thinking in Tennessee arts groups. Last season, we worked with a local organization serving children and family with autism to present several sensory friendly concerts.  They were very well ...