How to Create Facebook Video Ads (with real-life results)

I’ve been thinking a lot lately about how to increase our online engagement, especially through social media. I recently did a small ad campaign to promote our fundraising wine event and had considerable success for as small of a budget as I had. The event did sell out, after all (though not by Facebook advertising alone). So when I came across an article on HubSpot Blogs from 7/13/15 titled “How to Create Facebook Video Ads” by ...

How I Got 20 People To Sign Up For Our Email List In Less Than 48 hours

It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website.  I never took it personally because I understand that people’s inboxes are full already before they get my engaging and super interesting emails about Palm Beach Opera. However, we’ve moved to a new email marketing system (dotmailer which I LOVE) which has really powerful automation features and we needed to get ...

The Facebook Trick You’re Probably Not Doing

It is clear that Facebook wants you to pay to have lots of people see your content.  Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work.  However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on ...