Let's Get Your Facebook Ad Campaigns Organized

Let’s Get Your Facebook Ad Campaigns Organized

Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts?  That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered recently covered that option in a wonderfully detailed post but since ArtsHacker is all about options, I have something special to share with you. Facebook has a handy structure for ad campaigns: Campaign > Ad Sets > Ads. Here’s a fun graphic to show that in ...

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How to Promote Your Facebook Posts

How to Promote Your Facebook Posts

There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many. Here is a quick guide to promoting individual Facebook posts. Below is an example of what $30 bought with Facebook advertising. You will note that it reached over 8,000 people and garnered 126 likes and 38 shares. Below is a different example ...

Keeping On Top Of Facebooks News Feed

Keeping On Top Of Facebook’s News Feed

One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep users’ news feeds from being too crowded with band, brand, and bland postings, Facebook is continually tweaking its algorithms to prioritize content users are more likely to interact with. If you’ve seen your organic reach on Facebook faltering, Kristi Hines at Social ...