You Down With UGC?
Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study found that only six per cent of people surveyed trusted traditional advertising and over three-quarters of those surveyed state they prefer looking at user-generated images. This isn’t surprising to me at all. We’re much more likely to pay attention to a recommendation made by ...
How to Create Custom Audiences on Facebook
Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audiences and Lookalike Audiences. As per Facebook, “a Custom Audience from a customer list is a type of audience you can create made up of your existing customers.” And, “Lookalike Audiences are a way to reach new people who are likely ...
Software That Helps Nonprofits Screen Volunteers
Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology business, has built employee screening systems for 300 organizations ranging from Westinghouse Electric to oil and gas firms that hired thousands of workers during the shale drilling boom. So it didn’t surprise David Reed, chief operating officer, when a group of local nonprofits in 2014 sought its help in developing an efficient ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…