The 2016 Arts Industry Digital Marketing Benchmark Study Is Here
Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country. The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly mobile experiences. 63% ...
My Data Is So Fresh, So Clean
A couple of weeks ago, I wrote a post talking about how to keep your email list clean. It got me thinking that we really need to keep ALL of our data clean. Now that season is over for most of you, it is the perfect time to do a little data maintenance. Let’s all grab our tricorders and dive right in. 1. Go On A Data Cleanse List hygiene is so important and can actually save ...
What Jeff Bezos Can Teach Arts Organizations
Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders. As I read it, I kept thinking how applicable his words are to arts organizations. As arts administrators, we often exist in our own nonprofit arts organization bubble and compare ourselves only to what others in our industry are doing. Of course, it is important to know what our peers are doing, but this is a dangerous practice because there is so much to be ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…