The Millennial Worker Takeover
THE MILLENNIALS ARE TAKING OVER THE WORLD!! Well, we’re not taking over quite yet, but in less than a decade, the millennial generation (people born between 1981 and 2000) will be the largest segment of the American workforce and moving into power positions that retiring late Boomers and Gen-Xers are leaving. Millennial workers expect different things from employers like better work-life balance, more flexible schedules, and the ability to be socially connected during work hours; …
A Little Owl Told Me You Can Schedule Your Tweets…
Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, find new audiences, and share the work they are doing using different platforms. But, posting something everyday (sometimes multiple times a day on multiple sites!) can leave you rocking back and forth in front of your computer. The answer? Schedule your tweets. There are many different sites that will …
Embracing The Online Anger
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My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your …
Clean Up Your Email Lists
Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid? Or, have you inherited an email list that may have addresses on it that are of undetermined age? Me too. Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive my emails. My …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…