Get Into The Pronoun Groove With Zoom

As a member of Gen X, I’ll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward improved inclusion and one contemporary point of contact you might be overlooking is your Zoom display name. Fortunately, Zoom makes it super simple to add your preferred pronouns to your display name. Go to My Account, it should default to the ...

Arts Admin, Productivity

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Many Lens of Board Recruitment

The upheaval of the past year in terms of public health, politics, social equity and other areas of concern have made it clear that a new operating environment will emerge, shaped by a changing set of expectations. Many organizations are recognizing that the composition of their governing board needs to be adjusted in order to better reflect the composition of the constituencies the organization serves or simply provide advice and guidance in areas which it ...

Tracking Conversions With GA Goals

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion actions up in Google Analytics. Setting Up Goals The easiest way to do this (and without any coding) is to use goals. As per Google: Goals measure how well your site or app fulfills your target objectives. A goal represents ...