When A Slow Page Load Time Is Brilliant Marketing
It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right — 57 minutes. Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing. Fans of traditional Heinz ketchup bottles will know that pouring the red stuff sometimes ...
Top Level Navigation: To Click Or Not To Click
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When it comes to designing your website navigation menu, you’ll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clickable or to trigger a hover-and-expand function to show sub-menu items. While there are all sorts of rabbit holes in this topic such as how accessibility considerations may impact your decisions, there’s one quick and easy sure-fire rule of thumb to remember: never mix and ...
Tracking Blackbaud Donations Using GTM
If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: + Two Google Tag Manager Triggers + Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…