If Google Analytics 4 Feels Overwhelming, You’re Not Alone

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is you but rest assured, there is a considerable amount of angst from even the most seasoned marketers and data analysts. There’s a great article from Roger Montti published in the June 23, 2021 edition of searchenginejournal.com that explains why there’s so much negative backlash. If you’re looking for some validation into your own misgivings, this is a … Read more

Time To Include #ShowTheSalary In The Hiring Process

There has been a growing campaign internationally in the non-profit/charity sectors over recent years for employers to include a salary range when conducting job searches rather than utilizing vague terms like “competitive” or commiserate with experience.” The Show The Salary website was started in the UK, but people in the United States and Canada have taken up the cause. People like Nonprofit AF blogger Vu Le frequently make Twitter posts directed at employers using the hashtag #showthesalary. Vu Le generally includes the sentence “Please always #ShowTheSalary, as not doing so perpetuates racial … Read more

Self Serve Advertising Is The Future

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try to get you into a plan with the largest spend possible. In the past couple of years, forward thinking companies … Read more

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