Get Ready For Google Signals and Cross Device Reporting
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Throughout 2018, Google has been releasing all sorts of new and enhanced features inside Analytics and one of the most recent promises to be one of the most exciting: cross device tracking and reporting. Here’s Google’s description: Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on ...
More Changes To Facebook Ad Targeting
Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for Custom Audiences Requirement ...
New Data About How People Use Media
It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently happening across the media landscape for the U.S. consumer.” Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what channels are popular among different market segments help us to target ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…