Never Accept The Treasurer’s Report

With all the recent emphasis about the responsibility of a non-profit board to practice good governance and oversight it may come as a surprise to learn that refraining from approving the treasurer’s report on the financial status of the organization is the most responsible course. During a board meeting there are a lot of items on the agenda upon which members will make motions to accept and vote on, but the treasurer’s report should not be one of them. Instead, the report should be acknowledged and filed with the secretary for audit. … Read more

An Arts Managers Guide To Instagram

Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account 

Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding Instagram, and any social platform, is what demographic does it tap? Ninety percent of Instagram users are under the age of 35. Clearly, the majority of the 400 million users are “young users.” With that said, arts organizations should be interested in developing a strong Instagram account in order to attract a younger demographic to their concerts, events, etc. Below are some … Read more

Headline Fail

That Time When You Tried To Write A Powerful Headline But Failed

Even for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. On one hand, you don’t want to risk alienating potential patrons by clinging to traditional approaches that are increasingly out of touch, but you don’t want to come across as a Copy Writing Tool™ either. Simply put, you don’t want to end up writing headlines that sound as though they came flying out of a Memeograpgh™ machine … Read more

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