An Arts Managers Guide To Instagram What You Need To Know About Filters

Instagram for Arts Orgs: What You Need To Know About Filters

Once you’ve got your Instagram account set up and have made goals and content decisions, now, you’ll need to start posting pictures to your profile. This is the fun part. Like other social media and mobile phone cameras, the Instagram app gives users the opportunity to edit their pictures and to add filters to pictures, which are pre-determined and set combinations of various photographic settings.  A theater’s light board has one set level that makes the stage go dark and another set level that brings up floodlights…it’s the same thing here, but with your pictures … Read more

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How To Create A Google Account The Right Way

Show of hands: how many of you out there use an employee specific email address for your organization’s Google account? That’s what I thought. Let’s learn why that’s not really a great idea and see what can be done to avoid that bear trap. Why You Don’t Want To Use An Employee Specific Email Address The moral of the story is even the smartest arts managers tend to overlook this critical item. Fortunately, the solution is super easy. Create An Organizational Email Address That Won’t Be Deleted Yep, it’s really that simple. … Read more

An Arts Managers Guide To Instagram What You Need to Know About Content And Setting Goals

Instagram for Arts Orgs: What You Need To Know About Content And Setting Goals

In the first part of this series, Jonathan Eifert walked you through the basics of creating an Instagram account. So, now that you’re set up, you’ll need to fill it with content and engage users. First, Lets Set Some Goals. Setting goals is a way to measure your success and to determine how effective your presence is on Instagram. #1: Set a follower goal. People who want your pictures to appear in their homefeed are called “followers.” As they scroll, they’ll see anything you post publicly and be able to like, comment, or share … Read more

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