Don’t Ignore Gen X!!!
It’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (jokingly) hard time for writing all of her millennial posts. But it’s not just she that is taking on a focus of this massive generational cohort. It’s everyone! The media, the marketers, the demographers. It really got me thinking that so many arts organizations are putting SO much focus on finding the Millennial audience that they’ve completely overlooked us Gen Xers. After … Read more