Gen X

Don’t Ignore Gen X!!!

31shares 28Share on Facebook 3Share on Twitter 0Share on LinkedIn 0 0It’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (jokingly) hard time for writing all of her millennial posts. But it’s not just she that is taking on a focus of this massive generational cohort. It’s everyone! The media, the marketers, the demographers. It really got me thinking that so many arts organizations are putting SO much focus on … Read more

Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)

114shares 50Share on Facebook 8Share on Twitter 56Share on LinkedIn 0 0Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking like a fashion stylist or a visual merchandiser? How would it change the perception of their public brand on platforms such as Instagram? Below I briefly explore the idea of using select fashion industry Instagram accounts as inspiration for what is possible with a classical musician’s own account. I find continuous inspiration … Read more

Lending Your Tenor

23shares 11Share on Facebook 4Share on Twitter 6Share on LinkedIn 1 1If only they came and saw our art, they would be hooked for life. This is one of those commonly voiced assumptions that is untrue. Some people need more than one interaction, often with diverse artistic expressions, before they become interested and invested in the arts. For some it doesn’t ever happen. Obviously, there are some that are hooked at first sight. While the problem arts organizations face is often stated in terms of “how do we get them to come … Read more

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