Three Things Arts Managers Should Know About Programmers To Save Money And Add Value

Three Things Arts Managers Should Know About Programmers To Save Money And Add Value

Many of my clients have wasted money they spent on programming. I try to tell them how not to, even as the beneficiary of some of this waste. If they insist, though, at some point there’s nothing left to do but shrug and accept a bit more cash in my pocket. The thing is, like most creative professionals, I like to do new and exciting work that efficiently solves problems way more than coding up ...

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Keeping Your WordPress Site Running Fast Three Non-Technical Tips Anyone Can Implement

Keeping Your WordPress Site Running Fast. Three Non-Technical Tips Anyone Can Implement.

When it comes to online conversions, speed kills; or to be more precise, lack of speed kills. The long it takes for pages to load, the less likely site visitors will hang around waiting. In many cases, maximizing page speed is something best left to specialists so be sure to ask your provider (or find one). Having said that, there are some things you can do that require little to no technical skills, here are ...

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Tracking Clickthroughs with Custom Links [2017]

Just over two years ago I posted about tracking clickthroughs with custom links made using a super simple tool provided by Google that integrates perfectly with Google Analytics. Since Google has recently updated their documentation it’s an excellent opportunity to bring it up again with the updated link, as it’s still as useful as ever! To recap: The Google URL builder helps you create custom URLs that allow you to track up to five parameters ...