Using MailChimp Segments for Frequent Targeting
So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentation each time. The first thing you’ll do is go to your audience and click Manage Contacts. In that dropdown, you’ll see “Segments” — select that. Then select “Create Segment.” Now you’re ready to enter your criteria: Here, I’m selecting ...
Effective And Affordable Website User Testing
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Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together ...
If You’re Using Slack And Need Project Management Functionality, You Need Workast
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One of the best trends in software and app development is the rise of offerings designed to integrate with other platforms as opposed to starting life as standalone offering. Case in point: Workast, a project and task management app designed to integrate seamlessly into Slack. If you aren’t already familiar with Slack, it’s a communication and collaboration platform that is simply fabulous. If you need a way to communicate with team members in the same ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…