A Universe of Resources
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In an earlier post about “flybys” I used a brand new image of Pluto from NASA. Did you know that nearly everything in NASA’s archive of images, videos, audio, animations (and more!) are freely available for use, completely royalty free? This is an incredible resource for science, space, or sci-fi related productions, like a performance of Holst’s The Planets (as an obvious example). A great place to start is NASA ArtSpace for links to various collections, ...
Take Advantage Of FREE Google Advertising Via Google Grants
You may already know this, but just in case you don’t, I have a great tip for you. Google gives away up to $10,000 per month in Google Advertising, for free, to qualified non-profits. If you aren’t taking advantage of this, you should! Go to google.com/grants, they have a video and a Non-Profit Guide that you can check out to learn more. First thing is to make sure you’re eligible; for the most part, you ...
Soft Sell Your Concert Tour with Brand Partnerships (Content Marketing, Part 2)
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts announce the engagements. Indeed, relevant information is disbursed, but is it effective? For example, to what degree do fans take note that an artist is performing in London when they have no intent of attending that concert since they live in New York? This past spring, pianist Caroline ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…