Google Analytics Decoded: Cross-Domain and Ecommerce
In the previous article we looked at the Google Analytics code snippet: how to find it, where to put it, and a quick evolution of the code. Adding the plain code as provided by Google will get you a lot of good data flowing in, but there’s more and better data to be had! As covered in the NAMPC presentation, cross-domain and ecommerce tracking are the bread and butter of a good digital marketing analysis. ...
Google Analytics Decoded: The Code Snippets
At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and Ceci Dadisman. Google Analytics is a powerful tool. But it all depends on and starts with the proper code snippet. You may be building a new website or perhaps you have inherited a website that doesn’t yet have the tracking code, or perhaps you ...
The Podcast Connection
Watching the tweets from the National Arts Marketing Project Conference—#NAMPC—this past weekend, I was struck with an overwhelming sense of deja vu. Talk of storytellers lulling audiences into a comfortable dream state, of the surprisingly intimate relationship between podcasters and listeners…it was all in the keynote by Radiolab’s Jad Abumrad. It’s also part of a session I gave at #TCG14 with Jason Snell of the Incomparable Radio Network. (Full disclosure: I’m also part of several ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…