Your Donation, Should You Choose To Accept It
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The non-profit sector is getting more organized and sophisticated about fundraising and general solicitation of support through vehicles like Kickstarter and Giving Tuesday. At the same time, there has also been increased scrutiny of donations based on the character of the person or company making the donation or the conditions attached to the money. It becomes increasingly important for non-profit organizations to have a gift acceptance policy. Not just to insulate the organization from an ...
Pre-Populating Your Forms to Increase Conversions
There are many ways and many tips and tricks to increase conversion rates online. One of my favorite tricks is pre-populating a form with information you already have about a customer. We all know the fewer items you ask in an opt-in form, the better the conversion rate. When folks sign up for my wife’s music school updates, all we’re asking for is first name, last name and email address. That’s a low barrier. We ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…